Company Strength

R&D Strength: Innovation-Driven, Striving for Excellence

R&D Strength: Innovation-Driven, Striving for Excellence

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Material Innovation

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Process Upgrade

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Design and Development

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Intelligent Experience

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Quality Assurance

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Future Outlook: Continuous Breakthroughs, Leading the Industry

ZOOYA will continue to increase its R&D investment, exploring sustainable materials, smart DIY tools, and cross-disciplinary art collaborations, making diamond painting not just a handicraft, but also a medium connecting technology and art.
Because of passion, we focus; because of focus, we excel.
ZOOYA – Making the world shine brighter with creativity!

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Company Design Strength

ZOOYA Design Team: A Perfect Fusion of Art and Commerce

Professional Design Team: Global Vision, Local Craftsmanship
ZOOYA boasts an international creative team of 20+ senior designers. Members are graduates of renowned art schools both domestically and internationally, with an average of over 8 years of experience in arts and crafts and commercial design. Our design team is divided into three core groups:

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Led by 3 designers who have participated in international art exhibitions
Specializes in transforming contemporary art trends into diamond painting patterns that appeal to the general public
Releases 50+ original designs each quarter, covering themes such as abstract art and popular culture

Focus on market demand analysis to create blockbuster products
Deeply understand the aesthetic preferences of different markets such as Europe, America, and Southeast Asia
Successfully created classic series with over 10 years of sales exceeding one million units

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Provides personalized design services to clients
Develops an AI-powered intelligent color matching system to achieve precise conversion from photos to diamond paintings
Completed over 5000 custom projects with a 98% client satisfaction rate

Design Innovation Strength: A Perfect Blend of Technology and Art

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● Possesses 3 design patents and 1 utility model patent
● Developed a unique “gradient color coding system” for more intuitive complex pattern collage
● Developed a “3D light and shadow algorithm” to enhance the visual depth of diamond paintings

● Utilizes Adobe Creative Cloud + Procreate for end-to-end design
● Establishes a massive asset library, improving design efficiency by 40%
● Employs 3D rendering technology to preview final product effects, reducing prototyping costs

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Established long-term collaborations with 5 emerging international artists
Jointly developed licensed series with IP owners such as Disney
Hosted quarterly designer salons to maintain creative vitality

Design quality management system

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● Artistic review → Market fit test → Production feasibility assessment → User experience test

● Collect 1000+ user feedback points monthly
● Establish a design improvement database
● Shorten the product update cycle to 2 months

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100% use of non-toxic and environmentally friendly inks
Development of biodegradable packaging solutions
Promotion of “zero-waste” pattern design

Design Achievements and Honors

Won the “China Arts and Crafts Innovation Award” in 2022
Over 3,000 SKUs designed to date
Design conversion rate reached 85%, far exceeding the industry average

The ZOOYA design team firmly believes that good design should not only be aesthetically pleasing but also make the creative process enjoyable. We continuously push the boundaries of creativity, making each diamond painting a treasured work of art.

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